You’re not following enough stylish older women on Instagram.

“People don’t buy what you do; they buy why you do it.” - Simon Sinek

The new-found mix of Urban and Suburban lifestyles

Businesses pay considerable attention to younger generations for future-casting trends to come, but statistics reveal that the 50+ demo may become the key to success for many brands.

A handful of boutiques have pioneered the luxury market of tomorrow, forging strong connections with young fashion consumers.