Test Of Time
A renaissance in the market for aftercare
Restoring a luxury product was once left to a select few – small shop experts who seem to have been in business for centuries and can work magic before your eyes on a stain, impossible alteration, or seemingly irreparable tear. While those artisans still exist (and thrive) today, carefully branded, modern restoration companies are having a moment – largely due to the young generations that prioritize upcycling and sustainability in the items they choose to own.
The Restory is an on-demand, London-based service that provides modern aftercare for luxury fashion and has been praised in the pages of Vogue and by “Andrew from Massachusetts” on their website. Investing in the “next generation of artisans” through innovative technology paired with age-old techniques, customers everywhere can access the experts at Restory and give new life to an over-loved garment, accident-prone material, or newly acquired vintage piece. Farfetch partnered with The Restory in 2020 to launch Farfetch Fix in a sustainability effort to “become more circular than linear.” In New York City, the Alteration Specialists are bringing personalized, custom tailoring to the masses through their online booking tool, home visits, and an elevated experience compared to their past counterpart, the local drycleaner.
Beautifully curated Instagrams, celebrity testimonials, and impressive brand partners have elevated the aftercare market into a booming industry at increasing rates of accessibility and awareness, whether your favorite wedding shoes saw a rainy afterparty or your mom’s old designer bag is back in style.
Sources: The Restory | Alternation Specialists